It's Everyone's Business
The truth everyone in the agency knows but no one is acting on
Have you ever sat in a client meeting where someone says "we really love this idea," and the love is really about what it would do for the agency?
That's the moment they stop trusting you. And once trust goes, you don't lose the pitch in the pitch. You lose it months earlier, in every meeting where they realized you weren't listening to their business. You were waiting for your turn to talk.
I've sat on both sides of the table. Over a decade at agencies. CP+B. TBWA. Leo Burnett. BBDO. Then client side at Starbucks and Realtor.com. I know what gets said in the room after you leave. This talk brings that conversation out in the open, with the data to back it up and ideas you can act on Monday morning.
"This all sounds so simple. Why aren't more of us doing it?"
Audience member, Mirren Live 2026
I studied 57 agency websites. 82% led with awards. 6 showed a client outcome. Same numbers on 57 creative director portfolios. They were pretty much the same.
This talk fixes that. Three moves your team can run Monday morning, and the reason most agencies never do.
It cuts both ways. Agencies own the bigger share of the fix, but clients have to meet them halfway. Care about their business and they will care about your craft. Trust gets built. Then craft gets honored. It only works in that order.
The two sides are working on different jobs and pretending it's the same job. That's the gap. And closing it is everyone's business.
Format: 30-minute talk + Q&A
Audience: Agency (all sizes)
Delivery: In person or remote
Pricing: Reach out
Past events: Mirren Live 2026
"One of the most consistently praised speakers."
Mirren Live attendee survey
If interested, I can bring this conversation to your agency.