Hello, olá

I’m a Creative Director working with brands and teams to build campaigns that feel human and drive growth.

My work sits at the intersection of brand and business. I care about ideas that move people.

At Starbucks, I led brand and campaign creative across channels, shaping how the brand shows up.

Before that, I was Creative Director at Realtor.com, helping evolve the in-house creative team, leading a multidisciplinary group of designers, copywriters, art directors and animators, and raising the creative bar across the company.

I build more than campaigns. I build teams and ways of working that make the work better. That includes creating an internal Creative Gym to push craft, develop talent, and bring people closer to the work.

Earlier in my career, I worked at leading agencies on brands like Samsung, Adidas, McDonald’s, and AT&T, with work recognized by Cannes Lions, Forbes, The Guardian, and others.

I started in editorial, helping launch a newspaper in Portugal later named the World’s Best Designed Newspaper by the Society of News Design in 2011.

I grew up in Portugal and spent part of my early years playing football, including matches against Cristiano Ronaldo, before choosing a different kind of field.

Based in Seattle, open to select freelance and leadership opportunities.

Let’s talk