Great work doesn’t happen by default.
It’s built.
Creative Director
I didn't need to know where I was going. I just needed to start.
I grew up in Madeira. A small island in the Atlantic. Humble background. Big dreams. I played football as a kid — and still do — including a few times against Cristiano Ronaldo. The G.O.A.T. But I chose a different path.
At 17 I packed one suitcase and took a leap into the unknown. No map. No guarantee. Just the belief that showing up was enough. It was.
That leap took me to Lisbon. Then Hyper Island and Sweden. Then Boulder, Colorado and Crispin Porter + Bogusky. Then Amsterdam. Then Chicago. Then Los Angeles. Then some of the most recognized brands in the world.
But the island never left me. The work ethic my parents built in me. The comfort with discomfort. The ability to figure things out alone in a room.
That's still how I work today.
WHAT I DO
I partner with teams to shape work from idea to execution. I raise the creative bar without slowing things down. I build ideas that work across channels and bring clarity and momentum to the people making them.
I use tools like AI to move faster. But the thinking still comes first.
WHAT I BELIEVE
Simple ideas rooted in human truth. Built to hold up in the real world. Creativity and selling product are the same job.
SELECTED IMPACT
Led creative at Starbucks delivering:
$75M single-day sales during Fall launch
+28.8% week-over-week growth
Highest first-choice consideration in five years
Led creative at Realtor.com delivering:
Reduced CPI from $29 → $5 (~83% decrease)
Reached ~70M monthly users through integrated campaigns
Work recognized by Cannes Lions, Forbes, The Guardian, Variety, and others.
AVAILABLE FOR FREELANCE
Let’s make something people care about.
hello@luismarques.work
View full resume
Connect on LinkedIn
-
Led brand and campaign creative across channels.
Helped shape how the brand shows up during a key moment of change.
Role: Director, Creative -
Transformed in-house creative into a brand-driving function.
Raised the creative bar and built stronger ways of working.
Role: Creative Director -
Build brands and teams through integrated, cross-channel work
Role: ACD ➔ Creative Director -
Developed global campaigns across social, digital, and traditional advertising
Role: Art Director ➔ Associate Creative Director -
Crafted campaign work tied to culture, sport, and global moments
Role: Art Director -
Contributed to digital and design work during a defining era of the agency
Role: Visual Designer