Great work takes reps. I help in-house teams build them.
Over time, reps build creative muscle.
That’s the only way
I joined Realtor.com as the team was rethinking how work got made.
I helped reshape how the team worked by creating space for teams to build reps and grow as creative thinkers. That became Creative Gym, built to raise the level of craft by studying great work and practicing new ideas. It brought makers and brand teams into the same room.
Everyone can have good ideas. The goal is to make them stronger.
I carried that into Starbucks, where I was brought in to help reintroduce advertising. I created Ad Lab to build a deeper appreciation for the work and raise the bar. It later grew into other labs across the studio.
But we treat creativity differently.
We don’t expect athletes to perform without training.
But we expect creatives to.
WHAT IT LOOKS LIKE IN PRACTICE
-Study great work and break down why it works
-Practice ideas, not just talk about them
-Push thinking further before it reaches production
-Bring creatives and stakeholders together to build muscle
-Build a shared standard for what great looks like
WHERE IT’S BEEN APPLIED
Realtor.com Brand Bureau
A space for teams to practice, raise craft, and turn ideas into real work.
Starbucks Global Creative Studio
A way to build taste, sharpen thinking, and raise the bar across the studio.
Bring Creative Gym to your team.
creative-gym@luismarques.work
What teams felt
“It brought better ideas out of the team”
John Alarcon
Sr Manager, Integrated Marketing, Realtor.com
“It sparked real collaboration and stronger work”
Carly Wilczynski
Associate Creative Director, Realtor.com
Work I helped shape at Realtor.com while building Creative Gym