Great work takes reps. I help teams build them.

Over time, reps build creative muscle.

I joined Realtor.com as the team was rethinking how work got made.

I helped reshape how the team worked by creating space for teams to build reps and grow as creative thinkers. That became Creative Gym, built to raise the level of craft by studying great work and practicing new ideas. It brought makers and brand teams into the same room.

Everyone can have good ideas. My role is to shape them.

I carried that mindset into Starbucks, where I was brought in to help reintroduce advertising. I created Ad Lab to build a deeper appreciation for the work and raise the bar. It later grew into other labs across the studio.

Being on the brand side changed what I value. The reward isn’t recognition. It’s seeing the work move the business.

Great work doesn’t happen by default. It’s built.

Work I helped shape while building Creative Gym

What this looks like in practice

  • Study great work and break down why it works

  • Practice ideas, not just talk about them

  • Push thinking further before it reaches production

  • Bring creatives and stakeholders together to build muscle

  • Build a shared standard for what great looks like

I bring Creative Gym to teams looking to build stronger work.
If that sounds useful, let’s talk:
creative-gym@luismarques.work

That’s what happens when teams get reps.

Black and white photo of a muscular man, Arnold Schwarzenegger, performing a bodybuilding pose on stage in front of a large audience. A speech bubble above his head says, "Let's not forget this!" and a quote across the image reads, "There are no shortcuts—everything is reps, reps, reps."

What teams felt

“Creative Gym brought better ideas out of the team.”

John Alarcon
Sr Manager, Integrated Marketing, Realtor.com

“Creative Gym sparked real collaboration and stronger work.”

Carly Wilczynski
Associate Creative Director, Realtor.com