Great work takes reps.
I help teams build them.
Over time, reps build creative muscle
I joined Realtor.com as the team was rethinking how work got made.
I helped reshape how the team worked by creating space for teams to build reps and grow as creative thinkers. That became Creative Gym, built to raise the level of craft by studying great work and practicing new ideas. It brought makers and brand teams into the same room.
Everyone can have good ideas. The goal is to make them stronger.
I carried that into Starbucks, where I was brought in to help reintroduce advertising. I created Ad Lab to build a deeper appreciation for the work and raise the bar. It later grew into other labs across the studio.
But we treat creativity differently.
We don’t expect athletes to perform without training.
But we expect creatives to.
What this looks like in practice
Study great work and break down why it works
Practice ideas, not just talk about them
Push thinking further before it reaches production
Bring creatives and stakeholders together to build muscle
Build a shared standard for what great looks like
Where it’s been applied
Realtor.com
A space for teams to practice, raise craft, and turn ideas into real work.
Starbucks
A way to build taste, sharpen thinking, and raise the bar across the studio.
Bring Creative Gym to your team. Let’s talk.
creative-gym@luismarques.work or find a time →
What teams felt
“The Creative Gym brought better ideas out of the team.”
John Alarcon
Sr Manager, Integrated Marketing, Realtor.com
“It sparked real collaboration and stronger work.”
Carly Wilczynski
Associate Creative Director, Realtor.com